March 27, 2014

William Shatner, Chris Hadfield and Roberta Bondar Tell Us What They'll Be Thinking During Earth Hour 2014

Will you turn off your lights for Earth Hour? This year, Earth Hour begins at 8:30 p.m. on Saturday, March 29th. Millions of Canadians are expected to turn off their lights...will you be one of them?

An annual event hosted by the World Wildlife Fund, Earth Hour encourages individuals worldwide to show their support for the fight against climate change.

From earthhour.org:
Earth Hour is a global environmental movement of WWF. Headquartered in Singapore, Earth Hour is one of the first opensourced environmental campaigns; it has grown from a symbolic event in one city into a global movement, crowdsourcing actions from individuals, businesses, organizations and governments to generate environmental outcomes. In 2014, Earth Hour Blue sees the movement enter the most exciting stage of its evolution, to be at the forefront of crowdfunding and crowdsourcing for causes, innovation and creativity for the planet.
 
As Canadians, we choose a future where climate change is no longer a threat. Participating in WWF’s Earth Hour is a simple way to show that you want to be a part of the solution and it sends a powerful message that together we can make a difference.

Canadians, along with other global citizens, are witnessing the devastating effects of climate change on our world. We understand these impacts are a result of human behavior and will, without action, only get worse. For 8 years, Earth Hour has rallied Canadians in a symbolic demonstration for action on climate change. Year after year, Canadians have participated in the event in large numbers by turning off their lights, helping to make Earth Hour the biggest grassroots act in history. This year when people turn off their lights, we want them to take A Moment of Darkness - a moment of reflection, introspection - a moment to choose a future where climate change is no longer a threat.